Digital Marketing Manager (Pre-Opening)

About us

InterContinental Hotels & Resorts has delighted luxury travellers since 1946, serving as a meeting place for heads of state, a setting for world-changing speeches, and the impetus for some of the most famous love stories of all time.

The brand has become synonymous with bold exploration, travel, and cultural discovery. InterContinental The Red Sea Resort exemplifies these attributes. Set within one of the worlds most ambitious luxury tourism developments amidst an archipelago of over 90 pristine islands, the hotel offers guests sweeping views of the Red Sea and a discreet barefoot luxury immersed in nature experience.

InterContinental The Red Sea Resorts 210 rooms provide immediate beach access; allowing guests to step out on to the sands of the Red Sea from the patio. Moreover, the resort features five different gastronomic experiences, sprawling pools and recreational facilities, a spa, a health club and curated meetings and events spaces for leisure, business travellers and groups.

With the worldliness that travel brings, every stay will take your imagination to places youd never expect!

Digital Marketing Manager

• DUTIES & RESPONSIBILITIES

• Digital Strategy & Execution
• Non-Paid Digital Acquisition
• Paid Media Campaign Management
• Develop annual and quarterly digital activity plans for the hotel identifying key focus for the coming months.
• Maintain an understanding of local, regional and international market trends to proactively implement action plans as required.
• Plan appropriate digital and social media strategies using eCommerce platforms and tactics.
• Develop and implement strategies to increase hotel database using existing digital marketing tools.
• Coordinate the execution of online marketing efforts through appointed agency and IHG tools.
• Manage Search Engine Optimisation (SEO) for the hotel.
• Assure that hotel independent website, ihg.com and InterContinental.com are fully optimised to maximise traffic from search engines, and drive room and F&B reservations.
• Prepare storytelling or local content based on SEO strategy to improve the hotels independent website presence among the competitors.
• Understand all paid media acquisition channels.
• Execute successful, ROI based, paid social media campaigns to drive hotel revenues.
• Execute digital marketing activities across paid channels such as Google platform.
• Manage the execution of day-to-day campaign implementations.
• Identify improvement opportunities and best practices in paid channel growth and efficiency.
• Website Optimisation
• OTAs and Meta Search Channel Optimisation
• Conduct audits of ihg.com, independent websites, and online-shop website to ensure optimisation for high-quality images, content, links, and accurate translations.
• Oversee the web design and development of any other new system or InterContinental brand requirements that may affect hotel websites.
• Implement digital marketing tools to extend the hotels reach and increase revenues.
• Audit content, and images on OTAs and Meta Search sites, and amend where appropriate.
• Identify and execute the hotels OTA marketing and merchandising tactics such as IHG boost, Expedia TravelAds and Expedia Accelerator.
• Collaborate with the revenue team to review hotel performance on digital platforms.
• Supervise and provide direction to the Social Media team to make efficient and effective performance on social organic activities.
• Digital Performance Analysis and Communication
• Analyse and track the digital marketing campaign effectiveness, identify and exploit opportunities to streamline digital marketing activities and improve key acquisition metrics.
• Analyse web traffic trends and analytics, develop strategies and execute actions accordingly to grow online business and system delivery.
• Deliver weekly and monthly reports.
• Support Director of Marketing Communications and Commercial Director in achieving departmental goals.

ACCOUNTABILITY

Required experience in Digital Marketing, Channel Management, Agency Management. Additional experience in Brand Management, Public Relations and Marketing Communications welcomed.

• System Delivery
• IHG Winning Metrics
• IHG Fundamental
• ROI / ROAS of Online Marketing efforts
• Key Acquisition Metrics

WHAT WE NEED FROM YOU

• Leadership and digital marketing experience within a service-led fast-paced industry
• 3 Years experience developing and implementing a digital marketing strategy.
• Excellent commercial and digital marketing acumen.
• Strong analytical skills and hands-on experience with Google Analytics
• Good written and oral communication presentation skills.
• Good managerial skills.
• Proven experience in managing and executing digital campaigns.
• Hands-on experience with SEO/SEM, Google Analytics, and marketing automation tools.
• Technical Skills: Proficiency with digital marketing platforms (Google Ads, Facebook Ads, etc.).
• Strong knowledge of web analytics, social media platforms, and email marketing tools.
• Strong project management skills.
• Excellent communication and collaboration abilities.
• Analytical mindset with attention to detail.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

What you can expect from us

We give our people everything they need to succeed. From a competitive salary that rewards all your hard work to a wide range of benefits designed to help you live your best work life - including a full uniform, impressive room discounts and some of the best training in the business.

Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.

IHG gives every member of the team the room they need to belong, grow and make a difference in a collaborative environment. We know that to work well, we need to feel well - both inside and outside of work - and through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace.

So, join us and youll become part of our ever-growing global family.

Dont quite meet every single requirement, but still believe youd be a great fit for the job? Well never know unless you hit the Apply button. Start your journey with us today.